{"title":"Hojicha","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover our hojicha collection featuring roasted green tea powders from various brands. Hojicha is known for its warm, roasted character, with flavour profiles ranging from light and toasty to deeper and slightly caramelised. Find the hojicha powder that suits your taste and daily routine.\u003c\/p\u003e","products":[{"product_id":"matchaeologist-houjicha-powder","title":"Houjicha Powder","description":"\u003cp\u003eMatchaeologist’s Houjicha powder is a roasted Japanese green tea from Uji, Kyoto, developed using a deep-roasting process to achieve a rich, warm flavour. Notes of roasted nuts, coffee and caramelised sugar create a full-bodied and balanced flavour with naturally low bitterness.\u003c\/p\u003e\n\u003cp\u003eThis hojicha is made from carefully selected tea leaves that are steamed, dried and traditionally roasted to enhance aroma and depth. The roasting process is precisely controlled to achieve consistent intensity and balance, resulting in a smooth and approachable flavour.\u003c\/p\u003e\n\u003cp\u003eAfter roasting, the tea is finely ground into a powder that dissolves easily in both beverages and recipes. The full-bodied flavour comes into its own in milk, making it ideal for hojicha lattes, as well as for baking and other culinary applications such as desserts and ice cream.\u003c\/p\u003e\n\u003cp\u003eSuitable for both home use and professional applications such as cafés and kitchens.\u003c\/p\u003e","brand":"Matchaeologist","offers":[{"title":"Default Title","offer_id":53526019899729,"sku":null,"price":29.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/0157\/6785\/files\/Houjicha-Powder-100g-_Full-Size.jpg?v=1776167759"},{"product_id":"wakokoro-tea-hokage-hojicha-powder","title":"Hokage Hojicha Powder","description":"\u003cp\u003eHokage is a hojicha powder from Uji, Kyoto, produced by Wakokoro using organically grown tea leaves. The careful roasting process brings out the full character of this hojicha, developed for lovers of a deeper and more intense flavour.\u003c\/p\u003e\n\u003cp\u003eThe flavour profile is powerful and smoky, with an earthy bitterness that suits the high roast. This hojicha is not intended as a light or delicate tea—it is precisely its intensity that allows it to shine, especially when combined with milk.\u003c\/p\u003e\n\u003cp\u003eThis hojicha powder is unsweetened and is best enjoyed in milk-based drinks. When combined with milk, oat milk or soya milk, the roasted notes become softer and rounder, resulting in a full-bodied and warming hojicha latte.\u003c\/p\u003e\n\u003cp\u003eLess suitable for preparation with water alone, as the flavour develops better when combined with a creamy base.\u003c\/p\u003e\n\u003cp\u003eAs well as drinks, Hokage is also suitable for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHojicha lattes (hot or iced)\u003c\/li\u003e\n\u003cli\u003eBaked goods such as cakes and biscuits\u003c\/li\u003e\n\u003cli\u003eDesserts and ice cream\u003c\/li\u003e\n\u003cli\u003eSmoothies and other recipes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wakokoro Tea","offers":[{"title":"Default Title","offer_id":53553988796753,"sku":null,"price":11.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/0157\/6785\/files\/hojicha.webp?v=1776374473"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/0157\/6785\/collections\/Hojicha_Powder.png?v=1776430953","url":"https:\/\/www.matchashop.com\/collections\/hojicha-powders.oembed","provider":"MATCHASHOP","version":"1.0","type":"link"}